NVHBP ATTENDED THE OPENING CEREMONY OF VNUA’s FLOWER AND ORNAMENTAL PLANTS FESTIVAL 2025
On Saturday morning, May 10, 2025, in Gia Lam, Hanoi, executing the MoU on training, scientific research and technology transfer signed between the Netherlands-Vietnam Horti Business Platform (NVHBP) and the Vietnam National Academy of Agriculture (VNUA), period 2020-2027, NVHBP members: Orchistra, An Phat Greenhouse, Pho Hien Machinery, Thien Dieu, Bambi Hana, Thai Binh Agri College… attended the opening of VNUA’s Flower and Ornamental Plants Festival 2025, organized by the Vietnam National Academy of Agriculture and the Vietnam Ornamental Plants Association.
Attending the event were representatives of the Ministry of Agriculture and Environment, along with hundreds of businesses, gardeners, artisans, scientists and many students of the Academy.
Representatives of NVHBP contributed a presentation sharing some experiences from the Netherlands and other countries on digital transformation and technology in flower and ornamental industry.
The world now is witnessing an explosion of e-commerce thanks to the need for personalized transactions, fast service and digital experiences. The growth of large flower e-commerce is expected to reach 10-12%/year in the period of 2022-2030. Major trends are:
- Subscription-based model: periodic flower delivery.
- AR/VR experience: let customers see real arrangements before buying.
- AI application: recommending bouquets according to users’ preferences.
- Cold logistics: to keep flowers fresh during long-distance travel.
Country Main Export ($) – E-commerce & Digitalization
Netherlands 6–7% EUR – Highly developed – Biggest flower auction center in the World.
Colombia ~1.8 billion USD – Developing – Mainly exported to the US
Kenya ~1.1 billion USD – Focused on Roses, exported to Europe
Ecuador ~1.0 billion USD – Developing High-quality roses
United States ~10 billion USD (domestic) Highly developed – Leading in domestic flower e-commerce.
Vietnam currently has an area of about 45,000 hectares for growing flowers and ornamental plants, with an output value of over 45,000 billion VND/year, and an export turnover exceeding 100 million USD. The main exported flowers include roses, chrysanthemums, and phalaenopsis orchids, with the main consumer markets being Japan, Korea, the Netherlands, and Australia.
Suggested applications for Vietnam from international experiences:
- Developing an online management & commercialization platform.
- Public-private partnership – consulting to develop the “Smart Flower Village” model.
- Training digital farmers: skills in using equipment, applications, and farming data.
- Integrating tourism – experience – digital technology in traditional craft villages.
- Piloting a high-tech flower growing area with a sensor system and digital management.