NVHBP ATTENDED THE OPENING CEREMONY OF VNUA’s FLOWER AND ORNAMENTAL PLANTS FESTIVAL 2025

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On Saturday morning, May 10, 2025, in Gia Lam, Hanoi, executing the MoU on training, scientific research and technology transfer signed between the Netherlands-Vietnam Horti Business Platform (NVHBP) and the Vietnam National Academy of Agriculture (VNUA), period 2020-2027, NVHBP members: Orchistra, An Phat Greenhouse, Pho Hien Machinery, Thien Dieu, Bambi Hana, Thai Binh Agri College… attended the opening of VNUA’s Flower and Ornamental Plants Festival 2025, organized by the Vietnam National Academy of Agriculture and the Vietnam Ornamental Plants Association.

Attending the event were representatives of the Ministry of Agriculture and Environment, along with hundreds of businesses, gardeners, artisans, scientists and many students of the Academy.

Representatives of NVHBP contributed a presentation sharing some experiences from the Netherlands and other countries on digital transformation and technology in flower and ornamental industry.

The world now is witnessing an explosion of e-commerce thanks to the need for personalized transactions, fast service and digital experiences. The growth of large flower e-commerce is expected to reach 10-12%/year in the period of 2022-2030. Major trends are:

  • Subscription-based model: periodic flower delivery.
  • AR/VR experience: let customers see real arrangements before buying.
  • AI application: recommending bouquets according to users’ preferences.
  • Cold logistics: to keep flowers fresh during long-distance travel.

Country Main Export ($) – E-commerce & Digitalization

Netherlands 6–7% EUR – Highly developed – Biggest flower auction center in the World.

Colombia ~1.8 billion USD – Developing – Mainly exported to the US

Kenya ~1.1 billion USD – Focused on Roses, exported to Europe

Ecuador ~1.0 billion USD – Developing High-quality roses

United States ~10 billion USD (domestic) Highly developed – Leading in domestic flower e-commerce.

Vietnam currently has an area of ​​about 45,000 hectares for growing flowers and ornamental plants, with an output value of over 45,000 billion VND/year, and an export turnover exceeding 100 million USD. The main exported flowers include roses, chrysanthemums, and phalaenopsis orchids, with the main consumer markets being Japan, Korea, the Netherlands, and Australia.

Suggested applications for Vietnam from international experiences:

  • Developing an online management & commercialization platform.
  • Public-private partnership – consulting to develop the “Smart Flower Village” model.
  • Training digital farmers: skills in using equipment, applications, and farming data.
  • Integrating tourism – experience – digital technology in traditional craft villages.
  • Piloting a high-tech flower growing area with a sensor system and digital management.
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HORTEX VIETNAM 2025

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From 12 to 14 March 2025, members of the Netherlands-Vietnam Horti Business Platform (NVHBP) and Dutch Greenhouse Delta (DGD) attended the 7th International Exhibition and Conference for Horticultural and Floricultural Production and Processing – HortEx Vietnam 2025 in Ho Chi Minh City, the leading international trade event for Vietnam’s horticulture industry.

The exhibition brought together nearly 400 brands from 30 countries and enterprises, cooperatives and agricultural producers from 17 provinces and cities across the country. In 2024, Vietnam’s fruit and vegetable export turnover to the EU reached 7.15 billion USD. This is an opportunity for businesses to exchange experiences, access new technologies, enhance production capacity, improve product quality and expand export markets.

Along with HortEx, the German Agricultural Association’s Agritech Asia exhibition also debuted, gathering more than 200 companies from 30 countries to showcase advanced agricultural technologies specifically for Vietnam.

NVHBP’s members participated in the Workshop “Safe production – Application of high technology in Horticulture of Vietnam”, Panel Discussion: Practical solutions on IPM application in Vietnam towards a safer and more sustainable and professional horticulture sector” and the Panel Discussion “Growers’ Talk”, where industry experts and experienced growers shared practical solutions, provided valuable takeaways for professionals in the agricultural sector.

NVHBP and DGD’s booth welcomed many visitors from the Southern Fruit and Vegetable Institute (SOFRI), Dalat Hasfarm Company, Dalat Flower Association, and many agricultural enterprises across Vietnam.

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Happy Lunar New Year

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NVHBP ATTENDED THE WORKSHOP: GREEN FUTURE FOR VIETNAM’S VEGETABLE, FLOWER, AND FRUIT INDUSTRY: ORGANIC PRODUCTION AND CIRCULAR AGRICULTURE

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On January 8th 2025, in HCMC, together with the experts from the Vietnam Fruit and Vegetable Association (VINAFRUIT), Vietnam Gardening Association (VAC), Southern Horticultural Research Institute (SOFRI), Dalat Flower Association (DFA), The HCMC High-Tech Agricultural Park (AHTP), VINA T&T Group, the Clear Agricultural Products Association (CAPA), representatives of the Netherlands Vietnam Horti Business Platform (NVHBP) attended the Worshop: “Green Future for Vietnam’s Vegetable, Flower, and Fruit Industry: Organic Production and Circular Agriculture” at the kick off seminar of 7th International Exhibition and Conference for Horticultural and Floricultural Production and Processing Technology in Vietnam (HortEx Vietnam 2025).

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This year, for the first time, HortEx Vietnam will collaborate with Agritechnica Asia – the world’s leading exhibition brand for agricultural machinery and equipment organized by the German Agricultural Association DLG. The event is expected to attract more than 400 exhibitors from 35 countries and territories, along with more than 15,000 trade visitors.

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NVHBP ATTENDED HORTEX 2025 KICK OFF MEETING

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On December 12, 2024, in Hanoi, representatives of the Netherlands Vietnam Horti Business Platform (NVHBP) attended the kick off seminar of 7th International Exhibition and Conference for Horticultural and Floricultural Production and Processing Technology in Vietnam (HortEx Vietnam 2025).

This is the 5th year that NVHBP has accompanied the HortEx Organizing Committee. After 6 years of success, HortEx Vietnam has continuously expanded in scale and influence, with a steady increase in both the number of exhibiting businesses and the number of trade visitors each year.

In 2024, the event attracted more than 200 exhibitors from 25 countries, more than 7,000 trade visitors from over 30 countries and territories. HortEx Vietnam 2025 will be held from March 12-14, 2025 in Ho Chi Minh City, expected to gather more than 400 exhibitors from 35 countries and territories, along with more than 15,000 trade visitors, promising to continue to be an ideal trade bridge, where domestic and foreign businesses meet, connect and realize practical business cooperation opportunities, contributing positively to Vietnam’s economic development.

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A bouquet of a new lily variety called “Sutudo”

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On September 30, 2024, at the office of the Embassy of Vietnam, Den Haag, the Netherlands, Mr. Paul Onings, representative of Onings Holland Flowerbulbs – a Gold member of the Netherlands – Vietnam Horti Business Platform, met with Mr. Ngo Huong Nam, the Ambassador of Vietnam in the Netherlands.

Both parties had a discussion on the consumption of Dutch Lily flower bulbs in Vietnam in general and the export business of Onings Company to Vietnam in general.

Mr. Paul Onings presented the Embassy with a bouquet of a new lily variety called “Sutudo”, which means Red Lion in Vietnamese (Sư tử đỏ). The red color (Vietnam flag) and the lion (animal of strength of the Netherlands) symbolizes the good relationship between both countries. After about 10 years of breeding and hybriding, next year “Sutudo” is expected to be trial planted in Vietnam. With bright and vibrant flower colors, strong petals and stems, and long-lasting durability, Onings Company is certain that “Sutudo” will be favored and chosen by Vietnamese consumers in the coming years.

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NVHBP MEMBERS VISIT THE WORLD HORTI CENTER

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On June 14, 2024, within the framework of annual activities, members of the Netherlands – Vietnam Horti Business Platform (NVHBP), including Thien Dieu Company (specializing in importing flower seeds, bulbs, young plants from the Netherlands). and Hachi Company (specializing in providing turn-key greenhouse solutions) had a meeting with the Board of Management and visited the World Horti Center (WHC) in Naaldwijk, the Netherlands.

WHC is the global center of knowledge and innovation in horticulture. It includes three compartments: research, commerce and practical training. Every year the Center welcomes about 40,000 visitors from all over the world.

NVHBP is where companies and research institutes active in the field of horticulture industry collaborate to stimulate the horticultural business between Vietnam and the Netherlands, providing high quality, sustainable and safe vegetable, flower and fruit products.

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CELEBRATING 10 YEARS OF STRATEGIC COOPERATION ON SUSTAINABLE AGRICULTURE BETWEEN THE NETHERLANDS AND VIETNAM

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On 17 June 2024, the seminar “A Decade of Growth – The Future of Dutch Vietnamese Horticulture” took place in Westland. The event was co-organized by Viet Nam Embassy in the Hague, Department of Local Diplomac Facilitation MOFA, Netherlands Vietnam Horti Business Platform, Dutch Greenhouse Delta and Gemeente Westland.

Exactly 10 years ago, on June 17, 2014, the Prime Ministers of Vietnam and the Netherlands signed the “Strategic Partnership Agreement on Sustainable Agriculture and Food Security”.

Vietnam Provincial roadshow (including 5 provinces: Ninh Thuan, Hoa Binh, Dak Nong, Phu Yen, Quang Binh), open discussions, MoU signings and field trips were held, strengthening the collaboration between Vietnam and the Netherlands in horticulture, creating new business opportunities for Westland’s enterprises, tapping into the potential of these promising markets in Vietnam.

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NVHBP-DFA MEETING QUARTER 2-2024

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Following the regular meeting in Quarter 1 at HortEx Vietnam, March 20224, on Wednesday, April 17, 2024, representatives of the Netherlands – Vietnam Horti Business Platform (NVHBP) have visited Dalat Flower Association – DFA.

The parties jointly review and agree on a plan to implement the contents signed in the Cooperation Memorandum between the two Associations from September 2023:

  • The two Associations have exchanged Logos on websites: www.nvhortiplatform.com and www.dfa.com.vn
  • DFA introduces a list of nearly 200 members, categorized into flower seedlings, cut flowers, horti supplies, transportation, and trading …
  • NVHBP introduces Dutch and Vietnamese members, including members of Dutch Greenhouse Delta (DGD).
  • Prepare for a workshop to introduce horti technology products of NVHBP members in Dalat. Based on the actual situation, the parties agree to hold it until the third quarter of 2024, the official date will be discussed and confirmed before June 30, 2024. Accordingly, each suitable member from the two associations will send the coordinators a brief Company introduction, maximum 02 A4 pages, clearly stating their profession, capacity, demand, contact details and several typical images of their products and services.
  • NVHBP introduced upcoming events related to the flower industry in the Netherlands such as: Dutch Lily Days (June 4-7), Flower Trials (June 11-14), GreenTech Amsterdam (June 11-13). Six), International Floriculture Trade Fair (IFTF- November 5-7, 2024).

The two sides agreed to exchange necessary contents and organize online meetings when necessary to ensure joint activities in 2024 are successful.

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THE NETHERLANDS HORTI BUSINESS PLATFORM (NVHBP) VISITED THE CENTER OF EXCELLENCE AND INNOVATION – VIETNAM UNIVERSITY OF AGRICULTURE (VNUA)

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On March 18, 2024, members of NVHBP  visited the Center of Excellence and Innovation, VNUA.

Attending were the Platform’s coordinators, Food Ventures, Gakon Netafim, Dutch Greenhouse Delta, Hachi, Thien Dieu, Pho Hien Machine, Weather Plus companies.

The delegation was welcomed by the leaders of the International Cooperation Department, Science and Technology Department, Head of the Lab Department and representatives of the Innovation Center, President of the Student Association…

VNUA representative has introduced the Center, demonstration models and technology transfer connections, visited the Center for Food Science and Technology Laboratory, the Genetics – Plant Breeding Department and the Innovation Greenhouse. The Dutch delegation introduced its members and their activities.

The parties have agreed on the contents to be implemented in 2024, based on that NVHBP will assign experts to support seminars and training on high technology and agricultural startups with VNUA students and lecturers. VNUA will coordinate demonstrations and connect technology of NVHBP members with appropriate partners at the Center.

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